IBM Digital Analytics - Good enough for most, but high room for improvement
For our clients, IBM Digital Analytics serves as our primary digital analytics solution. We use the CMS platform to construct the …
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What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is…
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What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…
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What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product.
IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.
IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.
Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.
IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.
Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
Coremetrics / IBM Digital Analytics (discontinued) Video
IBM Digital Analytics March 2018 Release
Coremetrics / IBM Digital Analytics (discontinued) Integrations
Coremetrics / IBM Digital Analytics (discontinued) Competitors
Coremetrics / IBM Digital Analytics (discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
Piano Analytics, Google Analytics, and Adobe Analytics are common alternatives for Coremetrics / IBM Digital Analytics (discontinued).
Reviewers rate Support Rating highest, with a score of 2.3.
The most common users of Coremetrics / IBM Digital Analytics (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Reviews
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For our clients, IBM Digital Analytics serves as our primary digital analytics solution. We use the CMS platform to construct the solution, and we've created an environment that enables us to act on any data gathered by IBM Digital Analytics (via Exact Target for example). After the deployment is complete, we audit the tagging permanently and offer advice to our clients. For our clients that are in the finance industry, we often provide dashboards and in-depth analyses using IBM Digital Analytics.
- Overall support
- Good ecosystem
- Data reliability
- Very pricey
- No new features
- Old technologies
May 22, 2018
From Coremetrics to IBM Digital Analytics
We've recently implemented IBM analytics for the B2B portion of our business. Our marketing dept primarily uses it to track incoming traffic and measure ROI of conversion rates and engagement goals. IBM analytics allowed us to build our marketing strategy to get a better return on our SEM budget which is crucial in order to get an increased budget.
- Simplified exporting of reports and specific ranges of data
- Automated reports are easy enough to set up
- UI is simple and easy to use
- The speed of the UIX can be improved upon greatly, at times it is laggy.
- The more tabs that are open, the slower the tool becomes.
- Hard tagging is not full of features when compared to other solutions.
March 07, 2018
IBM is dead
We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the metrics and provide strategy accordingly such as areas for improvement for the site and opportunities for increased engagement. It is used by our strategy and development departments and finding are presented internally to the rest of the company and to the client.
- Ability to nicely organize and determine the hierarchy of data
- Ability to hardcode tags throughout your site for specific tracking
- Dashboard provides opportunity to display metrics in various types of charts and graphs
- The new UI is slow, buggy, incomplete, is not intuitive, and has limited support or explanation.
- The demo videos for the new UI showcase features that are not even available in the new UI and support said those features may never be available so they are not sure either why they are shown in the demo videos.
- Tag management is extremely manual leaving a lot of room for human error.
- Support across the board for the legacy UI and new UI are not very helpful. They typically do not take the time to understand the root of your problem and commonly default to the response "that feature is not available". For example, you cannot currently delete reports in the new UI even though there is a delete button available. Support says the feature is not available, so if you want anything deleted you have to submit a list to support and they will delete it for you. This is extremely frustrating when you are creating "test" reports in the new UI and then you have no option to delete them when done.
Score 2 out of 10
Vetted Review
Verified User
IBM Digital Analytics was used to monitor on-site user behavior, highlight areas of drop-off across key lead capture pathways, provide direction, and historical aggregation of digital marketing initiatives and set performance benchmarks for an ecommerce acquisition channel. Away from the 'out of box' options we leveraged Digital Analytics registrationIDs to capture multi-channel attribution data, which was warehoused and frequently mined to determine the digital marketing mix, that brought successful customers to the business.
- Click pathways provided a robust way to analyze visitor pathways
- TruePath Funnels were essential to learn day over day changes through key lead capture paths
- Ability to accept and table a variety of user & registration IDs allowed us to perform off-UI multichannel analysis
- The JavaScript library sitting at the back-end of IBM Digital Analytics is extremely cumbersome for non-developer, marketing users. While the JS library does provides endless customization, the complexity and ramp-up time to understand the basics can be a barrier when trouble-shooting basic re-configurations.
- IBM Digital Analytics is HEAVILY geared towards online retailers, acting more as a website's cash register as opposed to a tried-and-true web diagnostic and analytics tool
- The support for IBM Digital Analytics was lackluster, we found ourselves often tangled in the bureaucracy that is IBM, when REAL problems occurred.
It was used by the web marketing department for web traffic analytics.
- Website traffic analysis.
- Website traffic tracking tools.
- Website traffic reporting, benchmarking, etc.
- Referring URL identification.
- Customer Path Attribution.
- Properly Identify traffic coming from Affiliate Networks.
My company resells IBM Digital Analytics for our clients and provides reporting and strategy services along with the tool. The tool addresses our need to provide reporting and analysis on ongoing and one time marketing campaigns as well as overall website performance.
- eCommerce Reporting - unlike GA, Digital Analytics has built in product and ecommerce reporting that is fairly advanced enough to answer most business questions around product performance, basket analysis, etc.
- Marketing Attribution - Digital Analytics has out of the box marketing attribution capabilities including first, last and average click.
- Ad Hoc Reporting - Through the Explore tool, nearly any business questions can be answered through a completely customized report set up functionality.
- User Interface - is lacking. Still flash based so if you want to copy a number or a table, you have to download it to excel first.
- Down time - there have been selective occasions when the platform has been inaccessible for up to an hour, during peak business hours. There have also been delays in year end reporting as well as standard reporting during peak holiday times as the data bases are overloaded, making data unavailable.
- Segmentation - no out of the box segments, and you are limited to 10 one-time segments that can be active at one time and for only 35 days.
May 23, 2014
DA review
IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our analytics team works with our clients to provide reports, insights, and recommendations on how our cleint's websites are doing and how they can continue to optimize moving forward. IBM Digital Analytics for the most part is being used only within our IMS department (interactive marketing services). Our search, email, merchandising and analytics teams all use this product. However, the analytics team spends majority of the time on Digital Analytics. Providing reports and analysis both internally and to our clients. IBM Digital Analytics helps us address problems like, where on the site are customers dropping off...how can we improve those pages...how can we improve the check out process to drive more orders/sales. These are just a few of the problems that Digital Analytics allows us to address.
- Digital Analytics does a great job of providing a wide range of reports that allows you to address many problems that your clients might confront.
- DA allows great flexibility in reports.
- DA allows users to segment and filter to look at certain visitor groups. This allows companies to look at customers at a more granular level.
- DA could continue to improve on the UI to make it easier for people outside of the Analytics department to use and interact with.
- Continue to improve the amount of real time information that is available.
- Improve the UI for the benchmark tool. Make it easier to look at and easier to use.
May 21, 2014
A Review of IBM Digital Analytics
Our organization is a reseller of IBM Digital Analytics. It is deployed across all of our client's websites. As part of our digital marketing agency services, IBM Digital Analytics is used to analyze and optimize our client's marketing initiatives. We leverage visitor behavior data from the tool to implement remarketing programs such as abandoned browse and abandoned cart. We also leverage IBM Recommendations to power intelligent, wisdom of the crowd, product recommendations on our client's websites.
- IBM Digital Analytics is a very powerful tool for retail brands offering many out of the box product and category performance reports. Many features an online retailer would consider standard such as product or shopping cart abandonment are included in this tool but require enhanced or custom tagging workarounds in other tools like Google Analytics.
- The Marketing Attribution reports are great, allowing us to see different attribution logic such as same session, 30 day last click, 30 day average click and others in one report. This allows us to see which channels act as acquisition channels and which are closer to the conversion. These reports have been improved with recent releases adding visitor journey and channel venn reports.
- The Benchmark module with IBM Digital Analytics is very beneficial to us, allowing us to see how our sites are performing across a number of different metrics compared to others in our particular vertical or in US retail as a whole. It is also a great way to see trends in the industry.
- The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
- The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
- Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
We use Digital Analytics to share and visualize the performance of the website. IBM Digital Analytics allows us to report on the behavior of the visitors at an individual level - what has been clicked and how it helped our customers buy what they came for. Moreover it allows us to compare different strategies and have the data to help make strategic decisions. Marketing is no longer a 'like/dislike' decision, it is an actual analysis on the performance of the different decisions. The data is shared across all departments of the company to help make predictions across a wide variety of services: in the sales department to see what items are wanted, in the finance department to see what payment methods are most favored, and also in the marketing department to see what promotions are performing best.
- Digital Analtyics works best at analyzing on individual level. Each visitor can be targeted to improve its journey step by step.
- The ability to include many parameters in the tags helps create reporting that totally reflects company challenges. It helps with analyzing all aspects that we come across.
- Most of the reports are defaults and can be easily customizable. The fact that the interface allows the customized views to be placed in the interface next to the default views makes it easy to find them.
- The export functionality helps with exporting raw data to make off line analysis across all departments. This is really helpful when some very specific analysis needs to be made.
- The API is easily accessible and does not need an implementation language to create reports.
- IBM Digital Analytics allows for custom values in the tags, but they can only be accessed by creating Explore reports and there is a charge for each new report created. If the values could be accessed freely that would make a huge difference.
- Segments sometimes take a long time to process, and this slows the analysis quite a bit. Moreover the limit that is imposed is sometimes very restrictive (10 maximum)
- The interface is not very user friendly.
Score 9 out of 10
Vetted Review
Verified User
I currently work for a retail consulting organization with many clients that use Coremetrics. Currently we use their data to integrate into our own solution as well as for ad-hoc analyses around onsite search and navigation to products.
- I think it's great for retail, very easy to understand how much and where your products are being viewed,added and sold from.
- Provides streamlined overview of website performance with the top line reports and realtime dashboards
- UI interface is clean and easy to use.
- Should add more dimensions and or groups in Coremetrics explore reports as the 3 dimension limit is too small
- Content section of website could be better structured for non-retail clients.
- Help clients better understand the use of category hierarchies.
- Join page view to product views in merchandising report.
May 13, 2014
A Whole Lot of Brain, But Not Much Beauty
Score 5 out of 10
Vetted Review
Verified User
IBM Digital Analytics has been used specifically by my company to analyze and report the status of our website. It is used specifically in our Marketing department by myself and one other employee who I train throughout my own usage. IBM DA is used to help us analyze where our website is proficient, where it is lacking, and how we can maximize the potential of our site to keep potential clients engaged. Along with this, IBM is great at looking at specifics in our usage, demographics, and exactly where people are clicking and visiting.
- Analytic reports are provided in all sorts of chart forms to your liking with a plethora of variables to use.
- The amount of variables to choose from are vast.
- There is a wonderful support team to help you if lost or can't think of what exactly you need to get out of a situation.
- The page can feel very unorganized at times. There are lots of different tabs to open and close and the website response can be slow at times.
- There aren't many useful ways to access the charts that are really aesthetically appealing.
August 27, 2013
Solid web analysis product
Score 8 out of 10
Vetted Review
Verified User
- Unlike Google Analytics, which provides generic/multi-purpose tags for any kind of implementation you can imagine, Coremetrics provides a set of single-purpose tags along with an implementation strategy to help businesses get the right data in the right format. For example, there are tags specifically for adding an item of merchandise to a cart. Since this is a fundamental action for most e-commerce sites, the straightforwardness of this tagging (and the subsequent e-commerce reports it populates) is very convenient (and in some cases, where customization is required, very limiting).
- As mentioned above, the use case-specific tags populate very specific reports, such as cart abandonment, checkout conversion for e-commerce, etc. These out-of-the-box reports can be very useful if you have a generic implementation that matches Coremetric's expected usage.
- Explore reports are powerful because they allow you to create custom reports on practically any data point, enabling you to answer very specific questions.
- The Coremetrics implementation guide is a thorough document that explains every aspect of how Coremetrics works and the technology should or could be implemented on your site. For an engineer responsible for implementation, it is immensely helpful.
- Compared to Google Analytics, the reporting interface is slower and less user-friendly.
- There is no way to easily manage different sites in a single enterprise (though I think this may have been addressed in a newer version).
- The Impression Attribution add-on module is quite rudimentary and, compared to an ad-serving platform, very costly per impression. (But if you need impression data populated within Explore and not some other third-party, then it's for you.)